Ua kapa hou ka hale kūʻai berena ʻo San Jose i kāna mau mea i hoʻomoʻa ʻia he "mochi cake" ma hope o ke noi ʻana o Third Culture Bakery iā CA Bakehouse e hoʻōki i ka hoʻohana ʻana i ka huaʻōlelo "mochi muffin."
ʻO CA Bakehouse, kahi hale kūʻai berena liʻiliʻi i mālama ʻia e kahi ʻohana ma San Jose, ua kūʻai aku i nā muffins mochi no kahi o ʻelua makahiki i ka wā i hōʻea mai ai ka leka hoʻōki a hoʻōki.
Ke noi aku nei kahi leka mai ka Third Culture Bakery o Berkeley iā CA Bakehouse e hoʻōki koke i ka hoʻohana ʻana i ka huaʻōlelo "mochi muffin" a i ʻole e kū i nā hoʻopiʻi kānāwai. Ua hoʻopaʻa inoa ʻo Third Culture i ka huaʻōlelo ma ke ʻano he hōʻailona kālepa i ka makahiki 2018.
Ua pūʻiwa ʻo Kevin Lam, ka mea nona ʻo CA Bakehouse, ʻaʻole wale ʻo ia i hoʻoweliweli ʻia e ke kānāwai akā ʻo ia huaʻōlelo maʻamau -- he wehewehe ʻana i nā meaʻai laiki pipili palupalu i hoʻomoʻa ʻia i loko o kahi pahu muffin -- hiki ke hoʻopaʻa inoa ʻia he hōʻailona kālepa.
"Ua like ia me ke kālepa ʻana i ka berena maʻemaʻe a i ʻole nā muffins maiʻa," wahi a Lam. "Ke hoʻomaka wale nei mākou, he ʻoihana ʻohana liʻiliʻi wale nō mākou i hoʻohālikelike ʻia me lākou. No laila, minamina, ua hoʻololi mākou i ko mākou inoa."
Mai ka loaʻa ʻana o kahi hōʻailona kālepa pekelala no kāna huahana kaulana, ua hana mālie nā hale kūʻai berena e kāohi i nā hale ʻaina, nā mea kūʻai berena a me nā mea kākau blog meaʻai ma ka ʻāina mai ka hoʻohana ʻana i ka huaʻōlelo mochi muffins. Ua loaʻa i ka hale kūʻai ramen o Auckland kahi leka hoʻōki a hoʻōki mai Third Culture i kekahi mau makahiki i hala aku nei, wahi a ka mea nona ka hui ʻo Sam White. Ua loaʻa pū kekahi mau ʻoihana i nā leka mai Third Culture i ʻApelila, me kahi ʻoihana kūʻai berena liʻiliʻi ma Worcester, Massachusetts.
Ua hoʻolohe koke ka poʻe a pau i hoʻokaʻaʻike ʻia a hoʻololi i kā lākou huahana - ke kūʻai aku nei ʻo CA Bakehouse i nā "keke mochi," no ka laʻana - hopohopo nei i ka hui ʻana me kahi hui nui a lako pono e kūʻai aku ana i nā muffins mochi ma ka ʻāina holoʻokoʻa. Ua hoʻomaka ka hui i kahi kaua hōʻailona.
Hoʻāla ia i nā nīnau e pili ana i ka mea hiki ke nona ka meaʻai, kahi kamaʻilio lōʻihi a wela hoʻi ma ka honua o nā hale ʻaina a me nā meaʻai.
Ua kapa hou ʻia ʻo Mochi Muffins e CA Bakehouse ma San Jose ma hope o ka loaʻa ʻana o kahi leka hoʻōki a hoʻōki mai Third Culture Bakery.
Ua ʻōlelo ʻo Wenter Shyu, ka mea nona pū o Third Culture, ua ʻike mua ʻo ia e pono i ka hale kūʻai berena ke pale i kāna huahana mua a kaulana loa. Ke hoʻolimalima nei ʻo Third Culture i nā loio e nānā i nā hōʻailona kālepa.
"ʻAʻole mākou e hoʻāʻo nei e koi i kekahi kuleana o ka huaʻōlelo mochi, mochiko a i ʻole muffin," wahi āna. "Pili ia i ka huahana hoʻokahi i hoʻomaka i kā mākou hale kūʻai berena a hoʻolilo iā mākou i kaulana. Pēlā mākou e uku ai i kā mākou mau bila a uku i kā mākou poʻe limahana. Inā hana kekahi i kahi muffin mochi e like me kā mākou a (ke) kūʻai aku nei, ʻo ia ka mea a mākou e ʻimi nei."
Ua hōʻole ka nui o nā mea hana palaoa a me nā mea kākau blog meaʻai i hoʻokaʻaʻike ʻia no kēia moʻolelo e ʻōlelo ākea, me ka hopohopo e hiki i ka hana ʻana pēlā ke alakaʻi i ka hoʻopiʻi kānāwai e kahi moʻomeheu ʻekolu. Ua ʻōlelo kekahi mea nona ka ʻoihana ʻo Bay Area e kūʻai aku ana i nā muffins mochi ua kali hopohopo ʻo ia i kahi leka no nā makahiki. I ka wā i hoʻāʻo ai kahi hale kūʻai palaoa ʻo San Diego e hakakā i ka makahiki 2019, ua hoʻopiʻi ʻo Third Culture i ka mea nona no ka uhaki ʻana i ka hōʻailona kālepa.
I ka laha ʻana o ka lono o ka leka hoʻōki a hoʻōki hou loa i waena o nā mea hana berena e like me kahi pūnaewele o nā hawanawana ʻono, ua puka mai ka huhū i loko o kahi hui Facebook he 145,000 mau lālā i kapa ʻia ʻo Subtle Asian Baking. He nui o kona mau lālā he poʻe hana berena a me nā mea kākau blog me kā lākou mau meaʻai ponoʻī no nā muffins mochi, a ke hopohopo nei lākou no ka hiʻohiʻona o kahi mea i hoʻomoʻa ʻia TM i hoʻokumu ʻia i ka mea hoʻohui maʻamau, ka palaoa laiki glutinous, kahi i hoʻi i ka wā mua. Ua ola nā moʻomeheu ʻekolu ma mua.
"He kaiāulu mākou o nā mea makemake nui i ka hana ʻana i ka mochi i kālua ʻia," wahi a Kat Lieu, ka mea nāna i hoʻokumu i ka Subtle Asian Baking. "He aha inā i kekahi lā e makaʻu mākou e hana i ka berena maiʻa a i ʻole nā kuki miso? Pono anei mākou e nānā i hope a makaʻu e kū a kū, a i ʻole hiki iā mākou ke hoʻomau i ka hana noʻeau a me ke kūʻokoʻa?"
ʻAʻole hiki ke hoʻokaʻawale ʻia nā muffins Mochi mai ka moʻolelo o ke kolu o ka moʻomeheu. Ua hoʻomaka ka mea nona pū ʻo Sam Butarbutar e kūʻai aku i kāna mau muffins kaila Indonesia i nā hale kūʻai kope ʻo Bay Area i ka makahiki 2014. Ua lilo lākou i mea kaulana loa a ua wehe ʻo ia a me kāna kāne ʻo Shyu i kahi hale kūʻai berena ma Berkeley i ka makahiki 2017. Ua hoʻonui lākou i Colorado (ua pani ʻia ʻelua mau wahi i kēia manawa) a me Walnut Creek, me nā hoʻolālā e wehe i ʻelua mau hale kūʻai berena ma Kapalakiko. He nui nā mea kākau blog meaʻai i loaʻa nā meaʻai muffin mochi i hoʻoulu ʻia e nā moʻomeheu ʻekolu.
Ma nā ʻano he nui, ua lilo nā Muffins i hōʻailona o kahi hōʻailona moʻomeheu ʻekolu: kahi hui hoʻokomo i mālama ʻia e kahi kāne male Indonesia a me Taiwanese e hana ana i nā mea ʻono i hoʻoulu ʻia e ko lākou ʻano moʻomeheu ʻekolu. He pilikino loa nō hoʻi: Ua hoʻokumu ʻia ka hui e Butarbutar a me kona makuahine, nāna i hana i nā mea ʻono, a ua ʻoki ʻo ia i ka pilina ma hope o kona hele ʻana i kona ʻohana.
No ka Moʻomeheu ʻEkolu, ʻoi aku ka nui o nā muffins mochi "ma mua o ka mea ʻono," wahi a kā lākou leka hoʻōki a hoʻōki maʻamau. "ʻO kā mākou mau wahi kūʻai aku he mau wahi kahi e ulu ai nā hui ʻana o ka moʻomeheu a me ka ʻike."
Akā ua lilo nō hoʻi ia i huahana lili. Wahi a Shyu, ua kūʻai aku ʻo Third Culture i nā muffins mochi kūʻai nui i nā ʻoihana e hana ma hope i kā lākou mau mana ponoʻī o nā mea i hoʻomoʻa ʻia.
"I ka hoʻomaka ʻana, ua ʻoi aku ka ʻoluʻolu, ka palekana a me ka palekana me ka logo," wahi a Shyu. "Ma ke ao meaʻai, inā ʻike ʻoe i kahi manaʻo maikaʻi, holo ʻoe ma ka pūnaewele. Akā ... ʻaʻohe hōʻaiʻē."
Ma kahi hale kūʻai liʻiliʻi ma San Jose, kūʻai aku ʻo CA Bakehouse i nā haneli o nā keke mochi i ka lā me nā ʻono e like me ka guava a me nā nati maiʻa. Pono ka mea nona e hoʻololi i ka inoa o ka mea ʻono ma nā hōʻailona, nā puke pai a me ka pūnaewele o ka hale kūʻai bakena - ʻoiai ua noho ka meaʻai ma ka home mai ka wā ʻōpio o Lam. Ua wehewehe nā pou pāpili kaiapili iā ia ʻo kā lākou milo ma ka keke palaoa laiki Vietnamese bánh bò. Ua huikau kona makuahine, ka mea i hana ma ka ʻoihana hoʻomoʻa ma ka Bay Area no nā makahiki he 20 a ʻoi, i ka manaʻo e hiki i kahi hui ke hōʻailona i kahi mea maʻamau, wahi āna.
Hoʻomaopopo ka ʻohana Lim i ka makemake e pale i nā hana i manaʻo ʻia he kumu. Ke koi nei lākou ʻo lākou ka ʻoihana ʻAmelika mua e kūʻai aku i nā waffles ʻAsia Hema me ka ʻono pandan ma Le Monde, ka hale kūʻai berena mua o ka ʻohana ma San Jose, i wehe ʻia i ka makahiki 1990. Ke hoʻonoho nei ʻo CA Bakehouse iā ia iho ma ke ʻano he "mea hana o ka waffle ʻōmaʻomaʻo mua."
"Ua hoʻohana mākou ia mea no 20 mau makahiki, akā, ʻaʻole mākou i manaʻo e hoʻolilo iā ia i hōʻailona kālepa no ka mea he huaʻōlelo maʻamau ia," wahi a Lam.
A hiki i kēia manawa, hoʻokahi wale nō ʻoihana i hoʻāʻo e kūʻē i ka hōʻailona kālepa. Ua waiho ʻo Stella + Mochi i kahi palapala noi i ka hopena o 2019 e wehe i ka hōʻailona kālepa mochi muffin a Third Culture ma hope o ka noi ʻana o ka hale kūʻai berena ʻo Bay Area iā Stella + Mochi o San Diego e ho'ōki i ka hoʻohana ʻana i ka huaʻōlelo, e like me ka hōʻike ʻana o nā moʻolelo. Ke hoʻopaʻapaʻa nei lākou he laulā loa ka huaʻōlelo e lilo i hōʻailona kālepa.
Wahi a nā moʻolelo o ka ʻaha, ua pane ʻo Third Culture me kahi hoʻopiʻi hoʻopiʻi hōʻailona kālepa e ʻōlelo ana ua hoʻopilikia ka hoʻohana ʻana o ka hale kūʻai berena o San Diego i nā muffins mochi i ka huikau o nā mea kūʻai aku a ua hōʻino ʻia ka inoa o Third Culture. Ua hoʻoponopono ʻia ka hoʻopiʻi i loko o nā mahina.
Ua ʻōlelo nā loio no Stella + Mochi ua hūnā ʻia nā ʻōlelo o ka hoʻoponopono a ua hōʻole lākou e ʻōlelo. Ua hōʻole ka mea nona ʻo Stella + Mochi e ninaninau ʻia, me ka ʻōlelo ʻana he ʻaelike hōʻike ʻole.
"Manaʻo wau ua makaʻu ka poʻe," wahi a Jenny Hartin, ka luna o ke kamaʻilio ʻana no ka pūnaewele ʻimi meaʻai ʻo Eat Your Books. "ʻAʻole ʻoe makemake e hoʻopilikia."
Ua nīnau nā loea kānāwai i hoʻokaʻaʻike ʻia e The Chronicle inā e ola ka hōʻailona kālepa mochi muffin a Third Culture i kahi hoʻopiʻi ʻaha. Ua ʻōlelo ʻo Robin Gross, loio waiwai noʻeau ma Kapalakiko, ua helu ʻia ka hōʻailona kālepa ma ka papa inoa hoʻohui o ke Keʻena Patent a me Trademark o US ma mua o ka papa inoa nui, ʻo ia hoʻi, ʻaʻole ia e kūpono no ka palekana kūʻokoʻa. Ua mālama ʻia ka Master Register no nā hōʻailona kālepa i manaʻo ʻia he ʻokoʻa a no laila e loaʻa ana ka palekana kānāwai hou aku.
"I koʻu manaʻo, ʻaʻole e holomua ka hoʻopiʻi a Third Culture Bakery no ka mea he wehewehe wale nō kāna hōʻailona kālepa a ʻaʻole hiki ke hāʻawi ʻia i nā kuleana kūʻokoʻa," wahi a Gross. "Inā ʻaʻole ʻae ʻia nā ʻoihana e hoʻohana i nā huaʻōlelo wehewehe e wehewehe i kā lākou huahana, a laila hele nui ke kānāwai hōʻailona kālepa a hōʻino i ke kuleana i ka ʻōlelo manuahi."
Inā hōʻike nā hōʻailona kālepa i ka "ʻokoʻa i loaʻa, ʻo ia hoʻi, ua hoʻokō kā lākou hoʻohana ʻana i ka manaʻoʻiʻo i ka manaʻo o ka mea kūʻai aku ʻo ia wale nō ka mea e hoʻohana ai i ka huaʻōlelo 'mochi muffin'," wahi a Gross, "he mea paʻakikī ke kūʻai aku, no ka mea, hoʻohana pū nā hale kūʻai berena ʻē aʻe i ka huaʻōlelo."
Ua noi ʻo Third Culture no nā hōʻailona kālepa no kekahi mau huahana ʻē aʻe akā ʻaʻole i hiki ke loaʻa iā lākou, me ka "mochi brownie", "butter mochi donut" a me "moffin". Ua hoʻopaʻa inoa nā hale kūʻai berena ʻē aʻe i nā inoa kālepa a i ʻole nā manaʻo kikoʻī, e like me ka Cronut kaulana ma New York City bakery ʻo Dominique Ansel, a i ʻole Mochissant ma Rolling Out Cafe, kahi pastry mochi croissant hybrid i kūʻai ʻia ma nā hale kūʻai berena ma Kapalakiko. Ke hoʻomaka nei kahi kaua hōʻailona kālepa ma waena o kahi hui cocktail Kaleponi a me kahi hui candy Delaware ma luna o nā kuleana i kahi "pōkā kokoleka wela." ʻO Third Culture, ka mea e lawelawe ana i kahi turmeric matcha latte i kapa mua ʻia ʻo "Golden Yogi," ua kapa hou ʻia ma hope o ka loaʻa ʻana o kahi leka hoʻōki a me ka haʻalele.
I loko o kahi honua kahi e laha nui ai nā meaʻai hou ma nā pāpili kaiapili, ʻike ʻo Shyu i nā hōʻailona kālepa ma ke ʻano he mea maʻamau no ka ʻoihana. Ke hōʻailona nei lākou i nā huahana e hiki mai ana i ʻike ʻole ʻia ma nā papa berena.
I kēia manawa, ke ao aku nei nā mea hana palaoa a me nā mea kākau blog meaʻai kekahi i kekahi ʻaʻole e hoʻolaha i kekahi ʻano mea ʻono mochi. (Ua kaulana loa nā doughnuts Mochi i kēia manawa a ua piha ka pāpili kaiapili me nā hale hana palaoa hou a me nā meaʻai.) Ma ka ʻaoʻao Facebook ʻo Subtle Asian Baking, ua hoʻāla ʻia nā ʻōlelo he nui e hōʻike ana i nā inoa ʻē aʻe e pale aku ai i nā hana kānāwai—mochimuffs, moffins, mochins—— i nā manaʻo he nui.
Ua hoʻopilikia nui ʻia kekahi mau lālā o Subtle Asian Baking e nā hopena moʻomeheu o ka hale kūʻai berena, kahi i ʻike ʻia he mea hoʻohui, ʻo ka palaoa laiki glutinous i hoʻohana ʻia e hana i ka mochi, nona ke aʻa hohonu i nā moʻomeheu ʻĀsia he nui. Ua kūkākūkā lākou i ka hoʻopaʻapaʻa ʻana i nā moʻomeheu ʻekolu, a ua waiho kekahi i nā loiloi hōkū hoʻokahi maikaʻi ʻole ma ka ʻaoʻao Yelp o ka hale kūʻai berena.
"Inā e hoʻopaʻa inoa kekahi i kahi mea moʻomeheu a koʻikoʻi paha," e like me ka mea ʻono Pilipino halo halo, "a laila ʻaʻole hiki iaʻu ke hana a paʻi paha i ke ʻano hana, a e huhū loa wau no ka mea ua noho ia ma koʻu hale no nā makahiki," wahi a Bianca Fernandez, nāna e mālama i kahi blog meaʻai i kapa ʻia ʻo Bianca ma Boston. Ua holoi koke ʻo ia i kekahi ʻōlelo no nā muffins mochi.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
E hui pū ʻo Elena Kadvany me ka San Francisco Chronicle i ka makahiki 2021 ma ke ʻano he mea kākau moʻolelo meaʻai. Ma mua, he mea kākau limahana ʻo ia no Palo Alto Weekly a me kāna mau puke kaikuahine e pili ana i nā hale ʻaina a me ka hoʻonaʻauao, a ua hoʻokumu i ke kolamu hale ʻaina ʻo Peninsula Foodie a me ka nūpepa.
Ka manawa hoʻouna: Iulai-30-2022