Ua kapa hou ka hale bake o San Jose i kāna mau mea i kālua ʻia "mochi keke" ma hope o ka noi ʻana o Third Culture Bakery iā CA Bakehouse e hoʻōki i ka hoʻohana ʻana i ka huaʻōlelo "mochi muffin."
Ua kūʻai aku ʻo CA Bakehouse, kahi hale ʻaina liʻiliʻi a ka ʻohana ma San Jose, ke kūʻai aku nei i nā muffins mochi no ʻelua makahiki i ka wā i hiki mai ai ka leka hoʻomaha a hoʻopau.
Ua noi aku ka palapala mai Berkeley's Third Culture Bakery iā CA Bakehouse e ho'ōki koke i ka hoʻohana ʻana i ka huaʻōlelo “mochi muffin” a i ʻole e kū i ke kānāwai.
ʻO Kevin Lam, ka mea nona ka CA Bakehouse, ʻaʻole i hoʻoweliweli wale ʻia ʻo ia akā ʻo ia ʻano huaʻōlelo maʻamau - ka wehewehe ʻana i nā kīʻaha laiki chewy i kālua ʻia i loko o kahi pahu muffin - hiki ke kūʻai ʻia.
"Ua like ia me ka hoʻopaʻa inoa ʻana i ka berena maʻemaʻe a i ʻole ka muffin maiʻa," wahi a Lam.No laila, ʻo ka mea pōʻino, ua hoʻololi mākou i ko mākou inoa. "
Mai ka loaʻa ʻana o ka Third Culture i kahi hōʻailona pekelala no kāna huahana hōʻailona, ua hana mālie nā hale ʻaina e hoʻōki i nā hale ʻaina, nā mea ʻai a me nā mea puke meaʻai ma ka ʻāina mai ka hoʻohana ʻana i ka huaʻōlelo mochi muffins. i kekahi mau makahiki i hala aku nei, wahi a Sam White, ka mea nona ka hui.
Ma kahi kokoke i ka poʻe a pau i hoʻopili koke ʻia ua hoʻokō a hōʻano hou i kā lākou huahana - ke kūʻai aku nei ʻo CA Bakehouse i nā "pōkole mochi," no ka laʻana - makaʻu i ka hui ʻana me kahi hui nui a maikaʻi e kūʻai aku i nā muffins mochi ma ka ʻāina.Ua hoʻomaka ka hui i kahi kaua brand.
Hoʻopuka ia i nā nīnau e pili ana i ka mea hiki ke loaʻa ka kīʻaha culinary, kahi kamaʻilio lōʻihi a wela i ka hale ʻaina a me ka honua meaʻai.
Ua kapa hou ʻo CA Bakehouse ma San Jose i ka inoa ʻo Mochi Muffins ma hope o ka loaʻa ʻana o kahi leka hoʻomaha a kāpae ʻia mai Third Culture Bakery.
Ua ʻōlelo ʻo Wenter Shyu, ka mea nona ka Third Culture, ua ʻike ʻo ia i ka wā mua e pono e pale ka hale palaoa i kāna huahana mua a kaulana loa. Ke hoʻolimalima nei ʻo Third Culture i nā loio e mālama i nā hōʻailona.
"ʻAʻole mākou e hoʻāʻo nei e koi i ka mana o ka huaʻōlelo mochi, mochiko a i ʻole muffin," i ʻōlelo ai ʻo ia.Pēlā mākou e uku ai i kā mākou mau pili a uku i kā mākou limahana.Inā hana kekahi i ka muffin mochi e like me kā mākou a ke kūʻai aku nei, ʻo ia kā mākou e ʻimi nei.
Ua hōʻole ka nui o ka poʻe kahu ʻai a me nā mea paʻi puke meaʻai no kēia moʻolelo e haʻi aku i ka lehulehu, me ka hopohopo o ka hana ʻana pēlā e alakaʻi i ka hana kānāwai e ke kolu o ka moʻomeheu. I ka wā i hoʻāʻo ai kahi hale ʻaina ʻo San Diego e hakakā i ka makahiki 2019, ua hoʻopiʻi ʻo Third Culture i ka mea nona ka hōʻailona hōʻailona.
I ka laha ʻana o ka lono o ka leka hoʻomaha a me ka hoʻopau ʻana i waena o ka poʻe kahu ʻai e like me kahi pūnaewele o nā hāwanawana meaʻai, ua hū ʻia ka huhū ma kahi hui Facebook 145,000 mau lālā i kapa ʻia ʻo Subtle Asian Baking. , a ke hopohopo nei lākou e pili ana i ka precedent o kahi meaʻai i kālua ʻia ʻo TM i aʻa i loko o ka mea ʻokoʻa, ka palaoa glutinous rice, ka mea i hoʻi i ka mua Ua noho mua nā moʻomeheu ʻekolu.
“He kaiāulu mākou o nā mea hoʻomaʻamaʻa kuke ʻAsia.Makemake mākou i ka mochi i kālua ʻia,” wahi a Kat Lieu, ka mea nāna i hoʻokumu i ka Subtle Asian Baking.Pono anei mākou e nānā i hope a makaʻu e kū a kū, a i ʻole hiki iā mākou ke hoʻomau i ka noʻonoʻo a me ka manuahi?"
ʻAʻole hiki ke hoʻokaʻawale ʻia nā muffins Mochi mai ka moʻolelo o ke kolu o ka moʻomeheu. Ua hoʻomaka ʻo Co-owner Sam Butarbutar e kūʻai aku i kāna mau muffins Indonesian-style i nā hale kūʻai kofe ʻo Bay Area ma 2014. Ua lilo lākou i mea kaulana loa a ua wehe ʻo ia a me kāna kāne ʻo Shyu i kahi hale palaoa ma Berkeley ma 2017. .Ua hoʻonui lākou i Colorado (ua pani ʻia nā wahi ʻelua) a me Walnut Creek, me ka manaʻo e wehe i ʻelua hale ʻaina ma Kapalakiko.
Ua lilo nā muffins i hōʻailona o ke kolu o ka moʻomeheu moʻomeheu: kahi hui hui e holo ʻia e kahi kāne Indonesia a me Taiwanese e hana ana i nā mea ʻono i hoʻoulu ʻia e kā lākou ʻike moʻomeheu ʻekolu. hana ʻai ʻai, a ʻoki ʻo ia i ka pilina ma hope o kona puka ʻana i kona ʻohana.
No ka moʻomeheu ʻekolu, ʻoi aku ka nui o ka mochi muffins ma mua o ka pastry, "ʻo kā lākou palapala hoʻomaha a me ka hoʻopau ʻana."
Akā, ua lilo ia i huahana enviable. Wahi a Shyu, ua kūʻai aku ʻo Third Culture i nā muffins mochi wholesale i nā hui e hana ma hope i kā lākou ʻano ponoʻī o nā mea i hoʻomoʻa ʻia.
"I ka hoʻomaka, ua ʻoi aku ka ʻoluʻolu, palekana a me ka palekana me ka logo," i ʻōlelo ai ʻo Shyu.Akā ... ʻaʻohe hōʻaiʻē. "
Ma kahi hale kūʻai liʻiliʻi ma San Jose, kūʻai aku ʻo CA Bakehouse i mau haneli keke mochi i kēlā me kēia lā i nā mea ʻono e like me ka guava a me nā hua maiʻa. ma ka home mai ka wā ʻōpio ʻo Lam. Ua wehewehe ʻia nā pou media Social e like me kā lākou milo ma ka Vietnamese rice flour cake bánh bò. ʻO kona makuahine, ka mea i hana ma ka ʻoihana baking ma ka Bay Area no nā makahiki he 20, ua kānalua ʻia e ka manaʻo. hiki i kahi hui ke hōʻailona i kahi mea maʻamau, wahi āna.
Hoʻomaopopo ka ʻohana Lim i ka makemake e pale aku i nā hana kumu mua. Ua ʻōlelo lākou ʻo ia ka ʻoihana ʻAmelika mua e kūʻai aku i nā waffles ʻĀsia Hema ʻono pandan ma Le Monde, ka hale ʻaina mua o ka ʻohana ma San Jose, i wehe ʻia i ka makahiki 1990. Ua hoʻonoho ʻo CA Bakehouse iā ia iho ka "mea hana i ka waffle omaomao mua."
"Ua hoʻohana mākou iā ia no 20 mau makahiki, akā ʻaʻole mākou i manaʻo e kūʻai aku iā ia no ka mea he huaʻōlelo maʻamau ia," wahi a Lam.
I kēia manawa, ʻike ʻia hoʻokahi wale nō ʻoihana i hoʻāʻo e kūʻē i ka hōʻailona. Ua waiho ʻo Stella + Mochi i kahi palapala noi i ka hopena o 2019 e wehe i ka mochi muffin trademark ʻo Third Culture ma hope o ka noi ʻana o ka hale bakena Bay Area iā San Diego's Stella + Mochi e hooki i ka hoʻohana ʻana i ka huaʻōlelo, hōʻike nā moʻolelo. .Ke hoʻopaʻapaʻa nei lākou he mea maʻamau ka huaʻōlelo no ka hoʻopaʻa inoa ʻana.
Wahi a nā moʻolelo o ka ʻaha, ua pane ʻo Third Culture me kahi hoʻopiʻi hōʻailona hōʻailona e ʻōlelo ana i ka hoʻohana ʻana o ka hale kuke ʻo San Diego i nā muffins mochi i hoʻopilikia i ka poʻe kūʻai aku a hoʻopilikia i ka inoa ʻo Third Culture. Ua hoʻoholo ʻia ka hoʻopiʻi i loko o nā mahina.
Ua'ōlelo nā loio no Stella + Mochi he mea hūnā nā'ōlelo o ka hoʻoholoʻana a hōʻole i ka'ōlelo.
"Manaʻo wau ua makaʻu ka poʻe," wahi a Jenny Hartin, ka luna o nā kamaʻilio no ka pūnaewele huli ʻai meaʻai Eat Your Books." ʻAʻole ʻoe makemake e hoʻopilikia."
Ua nīnau ka poʻe loea kānāwai i hoʻopili ʻia e The Chronicle inā e ola ana ka mochi muffin trademark a Third Culture i kahi hoʻokolokolo hoʻokolokolo. ʻAʻole kūpono ia no ka pale kūʻokoʻa. Ua mālama ʻia ka Master Register no nā hōʻailona kūʻai i manaʻo ʻia he ʻokoʻa a no laila e loaʻa ai ka palekana kānāwai.
"I koʻu manaʻo, ʻaʻole e kūleʻa ka ʻōlelo a Third Culture Bakery no ka mea he wehewehe wale kāna hōʻailona a ʻaʻole hiki ke hāʻawi ʻia i nā kuleana kūʻokoʻa," wahi a Gross. a ua uhaki i ka pono o ka olelo kuokoa.
Inā hōʻike nā hōʻailona "loaʻa ka ʻokoʻa, ʻo ia hoʻi, ua hoʻokō ka hoʻohana ʻana i ka manaʻo o ka mea kūʻai aku e hoʻohana wale ana i ka huaʻōlelo 'mochi muffin'," wahi a Gross, "he mea paʻakikī ke kūʻai aku., no ka mea, ke hoʻohana nei nā hale ʻaina ʻē aʻe i ka huaʻōlelo.
Ua noi ʻo Third Culture i nā hōʻailona no nā huahana ʻē aʻe akā ʻaʻole hiki ke loaʻa iā lākou, e like me "mochi brownie", "butter mochi donut" a me "moffin". ma New York City hale kūʻai ʻo Dominique Ansel, a i ʻole Mochissant ma Rolling Out Cafe, kahi pānaʻi mochi croissant hybrid i kūʻai ʻia ma nā hale ʻai palaoa ma Kapalakiko. bomb." ʻEkolu Culture, e lawelawe ana i kahi turmeric matcha latte i kapa ʻia ʻo "Golden Yogi," i kapa hou ʻia ma hope o ka loaʻa ʻana o kahi leka hoʻomaha.
I loko o kahi honua kahi i hoʻolaha nui ʻia ai nā ʻano meaʻai maʻamau ma ka pāpaho pūnaewele, ʻike ʻo Shyu i nā hōʻailona ma ke ʻano maʻamau o ka ʻoihana.
I kēia manawa, ua aʻo aku ka poʻe kahu ʻai a me nā mea paʻi puke meaʻai kekahi i kekahi ʻaʻole e hoʻolaha i kekahi ʻano mea ʻono mochi. ke ʻōlelo nei i nā inoa ʻē aʻe e pale aku i ka hana kānāwai—mochimuffs, moffins, mochins— — i hoʻopuka i nā ʻōlelo he nui.
Ua hoʻopilikia nui ʻia kekahi poʻe ʻĀpana ʻAsia Baking e nā hopena moʻomeheu o ka hale palaoa, ka mea i ʻike ʻia he mea hoʻohui, ʻo ka palaoa raiki paʻa i hoʻohana ʻia no ka hana ʻana i ka mochi, he aʻa hohonu i loko o nā moʻomeheu ʻAsia he nui. hōʻike manaʻo maikaʻi ʻole hoʻokahi hōkū ma ka ʻaoʻao Yelp o ka hale palaoa.
“Inā kūʻai kekahi i kekahi mea moʻomeheu a koʻikoʻi paha,” e like me ka halo meaʻai meaʻai Pilipino, “a laila ʻaʻole hiki iaʻu ke hana a hoʻolaha paha i ka meaʻai, a huhū loa wau no ka mea aia ia i koʻu hale no ka mea. makahiki," wahi a Bianca Fernandez, nāna e mālama i kahi blog meaʻai i kapa ʻia ʻo Bianca ma Boston.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
E hui pū ʻo Elena Kadvany i ka San Francisco Chronicle ma 2021 ma ke ʻano he mea hoʻolaha meaʻai. Ma mua, he mea kākau limahana ʻo ia no Palo Alto Weekly a me kāna mau kaikuahine e pili ana i nā hale ʻaina a me ka hoʻonaʻauao, a ua hoʻokumu ʻo ia i ka kolamu hale ʻaina Peninsula Foodie a me ka nūhou.
Ka manawa hoʻouna: Iulai-30-2022